For anyone who runs a website or is looking at running one, there comes a time when you need to decide what hosting package/infrastructure you are going to need.
Getting the hosting set-up wrong at the start can lead to a whole host of issues and problems as your site grows.Whilst shared hosting is fine for most early stage websites, what works for most users now long-term is cloud servers, which gives you the flexibility to simply scale in real time as your site grows.
Basically what a cloud server allows, is instead of having to share your hosting resources with other users, you can get root access to your own server which allows it to be more customizable for your needs, allowing you to make whatever changes needed to optimize your website performance without affecting anyone else or having to verify it with your shared hosting provider before you install any software you might need.
If your shared website is starting to see a lot more traffic or now provides a large part of revenue to your business, you need to start looking at managing that data more closely. With cloud hosting you no longer have to wait for your shared hosting provider to provide back-ups or to reboot the server, to allocate more IP addresses or to manage any aspects of your website hosting, cloud gives allows you to take a proactive stake in a very important revenue driver for your business, for some businesses 100% of your revenue.
It empowers you to take control of all aspects of your site, as put simply:
downtime equals lost revenue
Cloud now also allows you to move away from over reliance on shared hosting companies for your email, why share mail resources with thousands of other users when you can have your own email server, only processing your email ensuring faster response times and better uptime.
And with cloud now roughly same monthly pricing as shared hosting, it now makes as much fiscal sense as it does business sense to start looking at moving your business systems to the cloud.